inAR GmbH Privacy Policy

The company inAR GmbH (CHE-281.791.079), hereinafter referred to as “we”, “us” and “inAR”, headquartered at Grabenstrasse 16, 5426 Lengnau AG, Switzerland, operates a website and applications (abbreviated to “apps”). This data protection policy constitutes an integral part of our General Terms and Conditions (GTC) and includes a description provided by us, the controller as per Article 4(7) of the European Union General Data Protection Regulation (EU-GDPR) and the legal acts of Switzerland , of what data we collect when you visit our website or use our apps, and for what purposes we process this data.

With this data protection policy, we fulfil our information obligations concerning the following individually accessible services provided by us:

iOS app: inAR
Android app: inAR

As we are deeply committed to protecting your personal data, we maintain strict compliance with the legal provisions of the Swiss Data Protection Act and the EU- GDPR when collecting and processing your personal data.

In the following, we will provide you with detailed information on the extent and purpose of our data processing operations and your rights as a data subject. Please read our data protection policy carefully before continuing to use our website or apps and, if applicable, give your consent to the processing of your data.

I. Personal Data

In general, our services can be used without submitting any personal data. However, other provisions may apply for the use of individual services. You will be notified of this separately.

In general, with the exception of cookies which will be described in detail later on, we only collect and store those data that you yourself have provided by submitting them via our input screens or by actively interacting with our website in any other way.

Personal data comprises all information relating to an identified or identifiable natural person. This includes, for example, your name, address, telephone number or date of birth.

* Collection, processing and use of personal data

In order for inAR GmbH to perform the services described in further detail in the GTC, it is necessary to collect, process and use personal data submitted by the user during the registration process and other activities.

a. When registering, the user is required to provide certain minimum information without which registration cannot be concluded. This obligatory data includes:

b. The user may also add further data to their personal user account, e.g.:

c.inAR is accessed by means of the email address or social network account submitted during registration and the password chosen by the user.

d. Every time inAR is accessed, usage data is transmitted via the respective Internet browser and stored in protocol files, so-called server logfiles. This data includes:

e. Every time a user logs in to inAR, the following usage data is stored in the so- called login data sets:

* Purpose of the collection, processing and use of personal data

The main purpose for which inAR GmbH collects personal data is to enable the user to use inAR’s services securely, efficiently and in a way tailored to their personal needs, improve the augmented reality experience and provide a better user generated content. The personal data is used in particular for the following:

II. Use of cookies

a. If you use our website for purely informational purposes, i.e. if you do not register or submit information in any other way, we will collect only those personal data that are transmitted to our server by your browser. If you wish to visit our website, we will therefore collect the following data which we require for technical reasons in order to be able to display the website and to ensure its stability and security as per Article 6(1)1f of the EU-GDPR:

b. In addition to the aforementioned data, cookies are stored on your computer whenever you use our website. These are small text files which are assigned to the browser you have used and stored on your hard drive. They transmit certain information which is defined by the entity setting the cookies (in this case us). In the current state of technical development, cookies cannot run programmes or infect your computer with viruses. Instead, they serve solely to make our Internet presence more effective and user-friendly.

Our website(s) use(s) the following types of cookies, with the following respective scopes and functions:

Transient cookies
Transient cookies are deleted automatically when you close your browser. In particular, these include session cookies, which store a so-called session ID that allows a number of different requests from your browser to be assigned to the same session. This allows us to recognise your computer whenever you return to our website. These session cookies are deleted as soon as you log out or close the browser.

Persistent cookies
Persistent cookies are automatically deleted after a pre-defined period of time, which may vary from cookie to cookie. You can however delete the cookies yourself via your browser settings at any time.

d. You can change your browser settings to prevent third-party cookies, for example, or all cookies from being accepted. Please note, however, that this may limit the services provided by inAR GmbH and have a negative impact on your usage of inAR.

e. We also use cookies in order to identify you for subsequent visits if you have an account with us. Otherwise, you would have to log in every time you visit our site.

f. We use HTML5 storage objects, which are stored on your end device. These objects store the necessary data irrespective of the browser you use and do not have an automatic expiry date. You can prevent this processing by installing the corresponding add-ons on your browser or using the private browsing mode.

III. Collection and processing of personal data

All personal data other than the information stored by cookies is processed by us only if you voluntarily submit this data to us, for example by registering with us, entering into a contractual relationship with us or otherwise contacting us. This data is restricted to contact details and information relating to the issue at hand.

We will use the personal data you submit solely to the extent required to achieve the respective purpose of processing (e.g. registration, sending out newsletters, processing an order, sending out information and advertising material, processing a competition, answering a question, providing access to specific information) and/or as permitted by law (in particular Article 6 of the EU-GDPR, e.g. sending information and advertising material to existing customers and PTC company).

Your data is processed for the purpose of providing our services and for the targeted provision of company-specific information, which includes presenting the goods and services we offer (marketing). Your data will only be used for purposes other than these if you have explicitly consented to this beforehand. You can withdraw your consent at any time with future effect. This will be explained in more detail in the following.

IV. Storage duration

In general, we store those data that you have submitted solely for the purposes of customer support or marketing and information for a period of three years following our last contact. If you wish, we can erase your data before this period expires, insofar as there is no legal impediment to this.

In the event of the initiation or conclusion of a contract, we will process your personal data after the contract has been completely processed and until the warrantee and guarantee periods, the period of limitations, and the statutory retention periods that apply to us have expired and, beyond that, until the settlement of any legal disputes for which the data may be required as evidence.

V. Newsletter

You have the option of subscribing to our free newsletter. This newsletter is sent out at regular intervals and features the latest news and information about our company and customised advertising. In order to receive our newsletter, you will need a valid email address.

We will verify the email address you enter into our registration form to ascertain whether you do actually wish to receive newsletters. To do this, we will send an email to the email address you have specified. This email contains a link you can click on to confirm receipt. Once you have confirmed that you have received this email, you will be signed up for our newsletter. (double opt-in)

When you first sign up for our newsletter, we will store your IP address, and the date and time of your registration. This is for security purposes, in case your email address is being used by a third party to subscribe to our newsletter without your knowledge. We do not collect or process any other data for your newsletter subscription and the data is used solely for the purposes of delivering the newsletter to you.

Unless you raise an objection, we will transmit your data within our company for the purposes of analysis and in order to transmit information for advertising purposes. The data you have provided for the purposes of your newsletter subscription will be compared with any other data we may have collected for other purposes (e.g. to book a service) within the company.

You can cancel your newsletter subscription at any time. Details on how to unsubscribe can be found in the confirmation email and in each individual newsletter.

VI. Tools and applications used

* Tools and applications linked to the platform

a. We use Google Analytics, a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This service uses so-called “cookies” (see above). The information generated by the cookies about your usage of the website is generally transferred to a Google server in the USA and stored there.

Google will, on our behalf, use this information to evaluate your usage of our website, to compile reports on website activities, and to provide the website operator with additional services associated with website and Internet usage. The IP address that your browser sends as part of the Google Analytics service will not be merged by Google with other data.

You can prevent the cookies required by Google Analytics from being stored by using the appropriate options in your browser settings. This may, however, prevent you from being able to use all of the website’s functions to their fullest extent. You can prevent cookie-generated data relating to your usage of the website (including your IP address) from being collected, transmitted, and processed by Google by downloading and installing the browser plugin available in the link below:

We use Vuforia Engine for providing the best augmented reality experience to our clients. Vuforia Engine is the Software of the PTC Inc. with its principal place of business at 140 Kendrick Street, Needham, MA 02494

Should you require any further information on the type, scope and purposes of the services described in points a to d, we recommend that your read the companies’ respective data protection policies.

We also include links to other websites on our website and in our apps. These are for informational purposes only. We have no control over these websites, which means that they are not covered by the provisions of this data protection policy. If you activate a link, the operator of the website may collect data on you and process this in accordance with their own data protection policy, which may deviate be different from ours.

* Tools and applications that go beyond the platform

a. In addition, you have the option of interacting with a range of social networks on our website and in our apps via plugins. These include:

VII. Transmission of data

inAR GmbH will not sell, exchange or make any other unauthorised use of personal data or information. Nor does inAR GmbH disclose users’ personal data to third parties unless the user has consented to this or inAR GmbH is legally obliged to disclose the data. Neither inAR GmbH’s external service providers who provide services in the name of or on behalf of inAR GmbH, nor inAR GmbH licensees, shall be considered third parties.

VIII. Security

We employ a number of technical and organisational measures to protect your data from manipulation, loss, destruction and third-party access. Our security measures are continuously improved in keeping with technological developments relating to the Internet.

IX. Children’s data

Our services are not intended for children under 16 years of age. If you become aware that a child under 16 years of age has submitted personal data to us without their legal guardian’s consent, please contact us. X. Your rights In accordance with the General Data Protection Regulation and the Data Protection Act, you as a data subject are entitled to the following rights and legal remedies:

If you undertake any measures to enforce your rights under the GDPR as detailed above, we must communicate our standpoint with regard to the measure you have requested, or comply with your request without undue delay or, at the latest, within one month of receiving your request.

We will respond free of charge and as soon as possible to all appropriate requests made within the legal framework.

The Data Protection Authority is responsible for all submissions concerning a violation of your right to information or a violation of your right to non-disclosure, rectification or erasure.

XI. Contact information

inAR GmbH

Grabenstrasse 16

5426 Lengnau AG


Telephone: +41 (0)799 55 74 58

b. Information on the subject of data:

Date: 10 December 2018